Strategic partnership in the commercial display area is built between and by KTC Commercial, a leading manufacturer of display terminal products, and LG Display, a global LCD panel supplier. Both sides agree that continuous technological innovation is the key to achieving a win-win strategy. In recent years, with the deepening of the strategic partnership between KTC commercial and upstream panel suppliers LG Display and remarkable achievements, both parties will push the strategic partnership to a new height.
Strategic cooperation with LGD, because panel technology is the most important
The reason why KTC Commercial select LG Display is attributable to that as a critical component of display terminal and the maximum value contributor, the panel is a determinant of product quality. In the interactive whiteboard education taken as an example, the average industry data shows that the costs of the PC motherboard, the touch screen and other components accounted for only 40% of the total cost, and the LCD screen accounted for 60%, is the main contributor to the display screen value. Moreover, key parameters of equipment size, resolution, image quality and visual angle, color accuracy and contrast depend on the display screen technology. KTC Commercial’s alignment to the high standards in technological innovation and product quality, is a decisive role to play when selecting the LG Display and its commercial IPS hard screen products.
With its ODM and OEM business growing by 80%, KTC Commercial established a strategic partnership with LG Display.
China's rapid pace of information industry development has stimulated the market demand to commercial displays. While the demand for B2C products, such as televisions, has slowed down, commercial displays achieved a growth rate of 19.8% and 18.6% respectively in 2012 and 2013, making China an important market for LG Display in commercial display. Taking ODM (Original Design to manufacture) and OEM (Original Equipment Manufacturer) as the main business models, KTC Commercial always maintains long-term stable cooperative relations with many well-known domestic and foreign enterprises, the commercial sector reached the growth rate of 90% and 85% respectively in 2012 and 2013, which makes KTC commercial an important strategic partner of LG Display.